The Lead Cost Audit is a senior review of your Meta and Google Ads, tracking and landing pages. You get a ranked list of fixes to bring your cost per lead down, at a fixed price of £249.
The £249 is credited in full if you hire us to run your ads.
Cost per lead · B2B software client
−71%
lower cost per lead on Meta and Google Ads lead generationWho it’s for
Most ad accounts don’t need a bigger budget. They need someone senior to find where the money is leaking, and a clear list of what to fix first.
What we review
We go through your accounts the way we would if we were taking them over, and show you exactly where the budget is going.
01
Campaigns, budgets and bidding on Meta and Google, and whether they’re set up to find leads or just clicks.
02
Who your ads actually reach, compared with the people who buy from you.
03
Which ads are worn out, which hooks are working, and what to test next.
04
Where your clicks land, and why visitors leave without booking a demo.
05
Pixel, Conversions API, GA4 and conversion setup, so the platforms optimise for real leads.
06
Search terms, placements and audiences that use up budget without bringing in leads.
How it works
Leave your name, phone and email. Within one working day we’ll send next steps and a secure £249 payment link.
Add us as a partner in Meta Business Manager and a read-only user in Google Ads. We don’t change anything.
A senior review of your accounts, tracking and landing pages, against what works in software lead generation.
Within five working days, with a video walkthrough. Act on it yourself, or have us do it for you.
Price
The audit stands on its own: no contract, no sales call needed. If you then want us to run your ads, the full £249 comes off your first month.
Request your audit
Leave your details and we’ll email next steps and a secure payment link within one working day.
We’ll only use your details to contact you about your audit.
Credited in full against your first month if you hire Stratales to manage your ads.
Questions first? Message us on WhatsApp
Most software companies aren’t short of ad budget. They’re paying for the wrong clicks and sending them to the wrong page. Both are fixable.
Saheli Bhattacharya, Founder, Stratales. 17 years in marketing, including six years running paid lead generation on Meta and Google Ads for B2B software companies.
Clients include Cab Treasure and V Track Solutions.
Questions
Yes, read-only. You add us as a partner in Meta Business Manager and as a read-only user in Google Ads. Nothing in your account is changed during the audit, and you can remove access as soon as it’s done.
Then we’ll tell you so, and show you where the next gains are, whether that’s creative, landing pages or tracking. You still get the full fix list and video.
No call is needed. Your findings come as a written fix list and a recorded video you can share with your team. If you’d like to talk anything through, reply to the email or message us on WhatsApp.
Meta Ads (Facebook and Instagram) and Google Ads, plus the tracking and landing pages behind them.
If you hire Stratales to manage your ads after the audit, the full £249 is taken off your first month’s fee.
Once you request the audit, we email you a secure payment link. If your finance team needs an invoice instead, email hello@stratales.com.
Lead Cost Audit · £249
A fixed-price audit, delivered in five working days, credited if you hire us.