Strategy that sells.
Stratales is a small, senior team that plans, runs and optimises paid lead generation for ambitious businesses, so your ad spend turns into qualified leads and sales, not just clicks.
Most ad spend never reaches the sales team.
If any of these sound familiar, your campaigns are working hard for the wrong numbers.
01Leads that never become sales
Form fills pile up, but very few turn into real sales conversations.
02Rising cost per lead
Meta and Google get more expensive every quarter while results stay flat.
03Reports full of clicks
Impressions and click-through rates look great, while the pipeline stays empty.
04No idea what’s working
Without proper tracking, nobody can say which channel actually drives revenue.
Four services. One goal: more qualified pipeline.
We keep our scope tight on purpose. Everything we do connects paid media to the numbers your sales team actually cares about.
Paid social lead generation
Meta and LinkedIn campaigns built around your ideal customer profile, with offers your buyers actually respond to.
Google Ads
Search, Performance Max and retargeting for buyers already searching for what you sell.
Landing pages and conversion
Pages and forms built to turn paid traffic into enquiries and sales, then tested and improved.
Tracking, CRM and reporting
Clean tracking from ad click to closed deal, so every pound and dollar you spend is accountable.
A clear four-step process. No black boxes.
Every engagement follows the same four steps, so you always know what we are working on, why it matters and what you get at the end of each stage.
Audit
We review your ad accounts, tracking, funnel and CRM to find wasted spend and quick wins.
Strategy
Audiences, offers, channels and budgets, all planned against your pipeline targets.
Launch
Campaigns, creative and landing pages built, checked and put live.
Optimise and scale
Weekly optimisation and monthly pipeline reviews. We scale what works and cut what doesn’t.
Focused by design. Senior by default.
We take on a few clients at a time and go deep on each one, from first click to signed customer.
Senior and hands-on
The people you meet are the people who run your campaigns.
Pipeline over vanity metrics
We report on leads, demos and revenue, not just clicks.
Small by choice
A limited number of clients, so every account gets real attention.
Straight answers
Clear reporting and honest advice, even when that means spending less.
Proven results.
Results our founder has delivered across six international markets, on lean budgets.
45% more demo requests in a competitive market
Part of a six-market programme for a UK company with three product lines, run on a lean budget with a small in-house team.
5x inbound leads in three months, with no extra ad spend
The content was rebuilt around the questions buyers asked the sales team on every call, and customer stories were turned into honest, detailed case studies.
Earlier: grew a national cement brand’s market share from 12.2% to 15.8% in three years.
Saheli BhattacharyaFounder, StratalesA small team with 17 years of marketing behind it.
Stratales gives growing businesses what big agencies rarely do: senior attention, a real understanding of how buyers decide, and campaigns measured on pipeline. We’re a small, focused team, and we intend to stay that way.
Ready to turn ad spend into customers?
Book a free strategy call. We’ll look at your current campaigns and show you where the quick wins are.
